What exactly are squeeze pages?

If you are online today then chances are you are already using what are affectionate known as “squeeze pages” and you may not even know it.  If you market your business using a website then you’ve probably got a way of collecting email addresses, names, contact information and things of this nature.

The term “squeeze page” actually refers to the action that a visitor to your website makes by giving you their name and contact information (usually an email address and/or phone numbers).  This is also referred to as a “name squeeze page”.

Effective squeeze pages can help you build your lead generation efforts; targeted and highly profitable emails list and gather detailed information about your visitors.  Really there a lot of different reasons and ways to use a squeeze page in your website that can benefit and add value to the business you are running online.  Now that we’ve covered exactly what a squeeze page is the next thing that is important to discuss is what takes a good squeeze page and makes it great because the proof is in the results and squeeze pages are NOT exempt from this.

What makes a good squeeze page a great squeeze page?

• Easy and uncluttered to navigate – You need to be clear about what you want people to do when they come to your website and having a solid user experience in place can only help the success of your squeeze page for converting visitors.  If you put in too much information you may only end up confusing your visitors which can lead to fewer conversions for your email marketing list.  Leaving an easy to navigate squeeze page that is not cluttered up with lots of information helps people to focus on what the true purpose of your squeeze page is offering and allows them to not feel overwhelmed with too much information like what you normally see is a standard sales page; you know!?… Those pesky and sometimes long-winded web pages used to sell the latest and greatest in information products that you could scroll threw for days and never reach the bottom of the page.
• Design that gets some real attention – Getting attention is a big factor in the overall success of a squeeze page but how do get your visitor’s attention?  Focusing on writing a strong headline to “hook” your website visitors can only help you squeeze their names so make sure that the headline is savvy and speaks to your audience.  If your product or service is beneficial to your visitors then they will be back for more.
• Testing your squeeze page – When I say “testing” I mean running a series of tests to check and see if different content, fonts, colors, brand messages or pretty much anything associated with the appearance and functionality of the squeeze page increases or decreases the success of the page in the number of conversions related to the number of visitors.  The only way to really know what is happening is to test and measure what is happening on your web pages.  This leads me to my third and final point…
• Measure your squeeze pages – I personally spend time measuring the success of articles on SpicyWebDesigners.com and checking where and how people are accessing the content on the site.  With a squeeze page you are able to measure the content, signups and any user events (example. “Playing a video”) using a web analytics platform.  Doing this allows you to make informed decisions off of what is happening on your website.  It’s much better than making decisions in the dark and less costly as well.

You may remember a few weeks ago when I reviewed the “Squeeze Theme” by Unique Blog Designs which is a premium WordPress theme that allows people to use their WordPress website to squeeze more names and information from visitors using a very simple and intuitive interface.  It’s definitely worth a look at if you haven’t read the review or checked out this WordPress Theme

The team behind Unique Blog Designs also put together a guide to Squeeze pages called “Squeeze Pages 101” which is very detailed covering everything from the importance of building an email list, why squeeze page based sites perform better and lots of other important information about using squeeze pages in your online business and on your website.

A squeeze page, when used correctly, can allow you to convert more people into your email list building efforts and gives you the added ability to market back to people who visited your website, gave you there contact information and their permission to contact them and left.  After all, if they were interested enough to sign up in the first place they will also probably be interested to hear from you again and in time you can turn them into paying customers.

Luc Arnold