SpicyWebDesigners.com by Luc Arnold

After talking to Blair Williams and interviewing him the other week I was able to get my hands on a copy of Pretty Links Pro, a WordPress Plug-in that allows you to manage your links.  It’s the total link management package.

I’ve been using the free version of Pretty Links for a while and even the free version of Pretty Link is great and it boasts a lot of features making it the total link management package.  Originally I implemented the software to help put an end to affiliate link hijacking but I’ve found other uses for it recently allowing me to track links I post on my twitter account and other social media networking that I do currently.

Now for those of you those are new to the concept and practice of Link Management and aren’t sure exactly what it means it’s the management of links both inbound (coming to your website) and outbound (leaving your website).  Depending on how you choose to use Pretty Link it can be a very “eye-opening” experience.  When I created a pretty link and published it in a tweet on my twitter account I was surprised to see how many hits it received in only a few days.

Getting back to Pretty Link, first off, I am going to walk you through using the Pretty Link plug-in for the first time focusing specifically on how to create a pretty link and how to create a group for your pretty links.  With that, let’s get started!

Creating a Pretty Link

When you install Pretty Link it is available through the main dashboard and also through the “Settings” section in your WordPress website.  Once you get into the plug-in you can create a Pretty Link with a destination URL, which is a URL that you going to have people go to when they click on your Pretty Link, a title and description so that you can identify it in WordPress and your pretty link including a custom “slug” that you can add to the end of your pretty link.

There are additional options under the “Link Options [+]” section that allow you to choose a group that the pretty link belongs to, the ability to track the pretty link, the type of redirection you want to use (you have the option of 307, 301, Pixel, Cloaked and Pretty Bar) and SEO options for the links that you create.  When you’ve gone through all of this the last step is to simply click the “Create” button and you’ve got yourself a very pretty link.

Creating a Group for your Pretty Links

Creating a group using the Pretty Link plug-in allows you to categorize and group Pretty Links that you create for your website.  It’s useful if you are creating a great number of links in Pretty Link for different purposes and allows you to segment link management for your website.

Now that you know the basics of using Pretty Link let me take you through some of the benefits of upgrading to Pretty Link Pro for those of you that are interested in seeing what else this WordPress plug-in can offer you and your website.

Advantages of buying Pretty Link Pro

• Replacing URLS – This is a feature that is not currently available in the basic Pretty Link plug-in so you will need Pretty Link Pro for this functionality.  This particular functionality allows you to replace URLs with your pretty link and it’s very useful if you’ve got a large existing website and you are looking to update links quickly for specific affiliates or other link management activities.  Feel free to check out Blair’s video of how Pretty Link Pro accomplishes this by clicking here.
• Split Test your Links – Another great feature of setting up Pretty Link Pro is the ability to run split tests on your website also known as A/B tests.  Using the functionality built into Pretty Link Pro you can setup what are called “Target URL Rotations” for a link to test and see which page performs better.
• Rotate your target URLs – This feature much like it sounds allows you to “rotate” target URLs for ad rotations, A/B split tests and partnerships.
• Set up Conversion Reports – Conventionally conversion tracking is used when a sale is made online but conversions also relate to clicks, hits or a sign up for a mailing list.  Pretty Link Pro allows you to do this with your links and it really does give you intelligence over your website’s link management.

I could literally talk in greater depth about each feature but if you are looking for a great link management plug-in then this is one to definitely check out because it boasts and delivers so much functionality.

Disadvantages of buying Pretty Link Pro

This plug-in offers so much functionality that you may never use all of it.  The real disadvantage for people using this plug-in is that it caters to those people looking for ultimate link management and if you are a newbie then you may not understand everything this plug-in offers.

Reasons to buy this Plug-in

If you are looking to get a very comprehensive link management plug-in than you really need to check out Pretty Link and Pretty Link Pro.  I love the fact that you are able to import and export data to and from Pretty Link Pro, create custom reports and get access to advanced link management options when you purchase Pretty Link Pro.  Here are a few reasons that this plug-in is worth the money for those of you considering it.

• Help put an end to losing affiliate commissions
• Track links you post on social networking websites like Twitter, Facebook and LinkedIn
• Track specific links on your website to test their success
• Setup split testing to see which landing page performs better and allows you to earn more profits

Those are 4 really great reasons why you won’t be disappointed when you buy this plug-in.  It’s worth the investment to have this plug-in working for you on your website.

How much does it cost?

If you are looking for a WordPress plug-in that is going to give you the capabilities of link management like this one does the money, $97, which gives you unlimited updates and support on the plug-in is completely worth the money you are going to spend.  After all, it’s the links on your website that are going to make your business, site or blog more successful over time so how can you not invest in this?

Click here to read a little more about Blair Williams’, Pretty Link Pro WordPress Plug-in, click here!

You may have had a chance to read my last posting about “Why canonical links are the greatest thing to happen to SEO lately!” where I talk about what canonical links are exactly, what they look like in your website’s source code, common terms used when talking about canonical links and what problem canonical links solve for the search engine optimization of your website.

In this posting I am going to provide some solutions that you can implement on your website to take advantage of canonical links for your website’s SEO efforts.  I’ve only decided to focus on Magento Commerce (an ecommerce platform) and WordPress (my CMS platform of choice) and I will be talking about 3 plug-ins in particular that when implemented will integrate the canonical linking structure to your website and web pages within your site.

The “All in one SEO Pack” for WordPress by Michael Torbert

Now I’ve used the All in One SEO Pack for a while now myself and the thing I really love about it is how easy it is to use.  You don’t need to be an SEO expert to understand what’s going on and all you need to do is click a checkbox and the canonical link structure will be added to your website.  Just have a look and see how easy it is to turn on the canonical link setting with the “All in one SEO Pack” WordPress plug-in by clicking here!

The “Canonical URLs for Magneto” Extension by Joost De Valk and Joachim Houtman

For those of you using Magento to run your ecommerce operations there is a simple extension that you can add to your Magento commerce installation.  When installed it adds the canonical link structure to your website’s header section allowing search engines to tell the unique links for the highly similar ones.  Click here to check out this Magento Extension

The “Canonical URLs for WordPress” Plug-in by Joost De Valk

It’s worth a mention as Joost De Valk of Yoast.com wrote this plug-in for WordPress users to take advantage of the canonical linking structure on WordPress sites specifically.  The plug-in itself is pretty straight forward and you can grab it here!

If you use any platform software like WordPress, Magento Commerce or one of the countless others check first to make sure the core platform architecture doesn’t already support canonical links and if it currently doesn’t i’d suggest you check out their plug-ins, extensions and add-ons to see if there is a solution to help you with this.  Happy “canonical-ing”!

Luc Arnold

MaxBlogPress Ninja Affiliate

I was able to talk with Pawan Agrawal from MaxBlogPress about some of the plug-ins that he is developing for WordPress. For those of you who are not familiar with MaxBlogPress if you get a chance to visit the site you’ll find a load of valuable tools and information to help you run your online business including one for the affiliates called the “Ninja Affiliate Plug-in”.

I had a chance to ask Pawan a few questions about how he first started designing plug-ins for WordPress, things that every WordPress site owner should know and a couple other questions so feel free to read on…

1. How did you get started designing and developing WordPress plug-ins and was this the original business that you started?

Actually, I started developing WordPress plug-ins for my own personal use. I had started using WordPress for my websites, when WordPress was in its early stages and blogging was slowly getting popular.

That’s when I started developing plug-ins

2. What are a few things that every WordPress site owner should now?

The first thing they should understand is that WordPress is not just for blogging. You can use it as a framework to build any kind of websites.

Second thing, there’s plenty of WordPress plug-ins available which can do almost all the things you need. Simply search in WordPress plug-ins directory and you’ll be surprised by the sheer number of plug-ins available according to your need.

3. Who should use the plug-ins at MaxBlogPress?

MaxBlogPress two main focuses for bloggers/website owners.

1. To help them get lots of visitors to their blog
2. To help them monetize their blogs for maximum income.

If any bloggers want to achieve both of these objectives then MaxBlogPress is the perfect place to make those objectives true.

4. What are some of the benefits of getting the Ninja Affiliate plug in for website owners interested in this particular plug in?

The most important benefit of the ninja affiliate is that it converts any keywords in blogs/comments to affiliate links. That means the old posts which were sitting there in the blog will now be a good money maker for the bloggers.

This plug-in will also track and cloaks the affiliate link so that a user can know how well his/her marketing effort is doing.

Pawan developed a plug-in called “Affiliate Ninja” which allows users who buy it and implement it to do the following…

• An easy way to manage affiliates links
• Create professional redirects with ease
• Manage your links using groups
• Prevent Affiliate link theft
• Transform keywords into links
• Ability to use “No-Follow” links

This plug-in normally retails for $97 but Pawan has decided to offer a discount for the next 4 days (expires September 21^st, 2009 at Midnight) of $30 off for people who buy through this link (click here to get your discount). You get the Affiliate Ninja plug-in for $67! Click here and get it today!